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Services
  • Visual identity

An identity that shows what your business already is.

Logo, colors, typography and graphic elements designed as one system, so your brand is recognized wherever it shows up.

I want a brand that fits
Aaidentity · applications

This is for you if…

  • Your brand hasn't kept up with what the company became.
  • You're starting a business and want to get it right from day one.
  • Every piece your company puts out looks different.
  • You're moving into a more demanding market.

What you get

7 deliverables
  • Logo and variationsMain version, compact version and symbol, working from favicon to storefront.
  • Color paletteWith the right codes for screen and print.
  • TypographyTypefaces and how to use them, so everything speaks the same language.
  • Graphic elementsPatterns, icons and graphics that make the brand recognizable even without the logo.
  • ApplicationsThe brand tested where it actually shows up: packaging, social, stationery, storefront.
  • Brand guidelinesSimple rules for whoever uses the brand day to day.
  • Final filesOrganized by use, in SVG, PDF, PNG and EPS.

How it works

You follow every step and know what comes out of each one.

  1. 01

    Deep dive

    We learn how the company sells, to whom and against whom. That becomes the project brief.

    → brief
  2. 02

    Market

    Competitors and industry references, to find the space the brand can own.

    → market map
  3. 03

    Creative direction

    Before we design, you approve the visual and verbal route.

    → direction approved
  4. 04

    Design and applications

    The system takes shape and gets tested on your business's real pieces.

    → brand system
  5. 05

    Guided presentation

    You see everything applied, with the reason behind each choice.

    → brand presented
  6. 06

    Guidelines and files

    Everything organized for print, social and web.

    → ready to use

Visual identity projects

See all projects

Start with a free conversation.

Answer four questions about your business and book the call. You'll leave knowing what to do first: visual identity or website.

question 1 of 4
What does your business need?

You can pick more than one.

Where is your business right now?

Pick the one closest to your case.

Tell us a bit about it.

Two or three lines already help a lot.

How do we reach you?

We only use it to book the call.

Visual identity FAQ

Didn't find what you were looking for? That's what the free call is for.

Yes. SVG, PDF, PNG and EPS, organized by use, along with the brand guidelines.

The logo is part of a system. The service delivers the full identity, because the whole set is what makes a brand recognizable.

About 4 weeks. Your project's timeline comes with the proposal.

Let's talk